YSP Copy-Led Poster
Deliverables Include:
Branding and Logo - The new logo design created shows the initials of YSP abstractly whilst also capturing the style of sculpture that can be found at the park. Here it is shown in 3 different versions that were used within the project.
Copy-Led Poster - The chosen poster design is designed to communicate a benefit of visiting, to the target audience, through a copy-led typographic poster – where the focus is the copy and its arrangement to communicate the message.
Brand Identity Booklet - This booklet is a short publication to arrange all elements of the brief that led to the creation of the brand identity. The design focused on experimentation of a grid system to produce a contemporary, professional outcome.
YSP Logo - Colour
YSP Logo - Black
YSP Logo - White
Front
Cover Spread
Back
Inner Cover
Alternative copy-led poster
Alternative copy-led poster
Alternative copy-led poster
Work created for projects directed by University of Leeds. Alice Houldcroft 2020 ©
