Book Concept - A visual representation of the game of chance, explored through tossing a coin 100 times, represented visually through a design system. The overall visual outcome of the book content was decided by chance.
The book is designed so it can be picked up either way and successfully “read” and understood from the front or back cover - mirroring the flipping nature of tossing a coin and leaving the overall experience to chance.
This is not a book intending to be read. Just like its production, how the audience chooses to interact with it and the experience they have is simply up to chance.
Work created for projects directed by University of Leeds. Alice Houldcroft 2021 ©