Branding a new science TV channel ready for launch. Project aims were to produce a logo and TV ident to launch the new channel and create intrigue.
Additional deliverables included an interactive microsite, creating an on-brand introduction to to the science topics of the TV channel, and a disruptive piece of direct mail.
The direct mail was an empty cardboard box, a play on the phrase “think outside the box”. Plastered with learnings and information, all printed on the outside, the box would be an insight into the knowledge you could gain through engaging with the new channel.
The microsite experimented with bold, minimal design styles to fit with brand tone of voice created earlier in the brief. The site was wire-framed and mocked up on Adobe XD with a focus on the interaction that is possible and how to create intrigue for the channel to the audience.
Logo
Direct Mail
TV Ident
Micro-site wireframes
